Opened in 2008, Cheltenham is our largest and flagship store. You'll find both fashion and lifestyle ranges here over the two floors and it is the only one in our business to have both ranges under one roof.

Shut for a major refurbishment in early 2024, it reopened in March with a brand-new look, to the delight of our regular customers. Take a look at the progress of the refurbishment on our news pages.

Located on the Promenade, the nearest open air car park is on Rodney Road, a 3 minute walk away.

Known for its Regency architecture, Cheltenham is a spa town in Gloucestershire, on the edge of the Cotswolds. It became popular as a health resort following the discovery of mineral springs in 1716 and the visit of George III and the royal family in 1788. The Pittville Pump Room was built for sampling the waters in 1830.

In modern times Cheltenham hosts some well known festivals including literary and jazz festivals, but perhaps is best know for the Cheltenham (horse racing) Festival, held every March, that includes the world famous Gold Cup steeplechase.

The town is also known as the location of GCHQ (the Government Communications Headquarters) in a building known to locals as The Doughnut.